launching the Tahoe in the Middle East.

A grain of an idea.

As the Global Creative Director at the time, part of my role was supporting the market creative teams around the world and ensuring Chevrolet’s brand voice remains the same no matter the language. My partner and I traveled to Dubai to work side-by-side with the MEO team and I’m proud to say that our efforts led to the launch film you see here. It was a total team effort.