At the time Krave cereal was new to the market, however kids were getting the gist of the campaign. Simply put the Chocovores would do just about anything do get their hands on chocolate. Wether it be a trick or a trap, the Chocovores always came home with the goods. What better time of year to showcase how sneaky these little guys are than on April Fools. Prior to the release of the video we began seeding out the story of a group of Chocovores had escaped from the Kellogg's factory and were on the loose. This was the aftermath that was then seeded all over the internet.