The holidays are stressful. So Carhartt and 3M gave a few real, hardworking men and women the opportunity to relieve some stress by testing out a Full Swing Jacket with 3M Thinsulate Insulation…inside an 18˚ freezer packed with lots of fun things to smash and plenty of tools to swing. We think you’ll enjoy watching it almost as much as we did making it.
process
I don’t often share too much about my process, but this one was too cool to not share. When working with real people and not a script, you really don’t ever know what you’re going to get. Needless to say this shoot went exactly as we had hopped when ideating.