An ordinary looking Photo Booth was placed at different NCAA Football Bowl Games. The outside of the booth invited fans to come in and "Capture the Memories". However once they received the film strip of their photos they found out that Mayhem had photobombed them. The message "You can't always see mayhem coming." was placed on the bottom of the strip reinforcing the brands message.
FREE GOLF BALLS ANYONE?
Allstate sponsored golf outings all around the US and wanted a fun way to drive the message of Mayhem. Ordinary looking golf balls were handed out to players with the messaging "Mayhem is Everywhere" printed on them. However when they took a swing, the balls exploded into dust. Mayhem is Everywhere.
THE MAYHEM BUS
A free shuttle bus was offered to people from different locations in Las Vegas. The offer seemed too good to be true. It was. Once passengers climbed aboard they were delighted by movies playing on the screens and by what seemed to be a great deal. After about 10 minutes on uninterrupted enjoyment the Mayhem bus went into action. The bus was designed to shut down in a safe location, accompanied by smoke billowing from the engine, crazy noises, and Mayhem himself making an appearance via the on board TV's. He then delivered a message about Mayhem and how you can stay safe with Allstate auto insurance.